Mobile Technology: From Nigerian Yellow Pages to Bluetooth Enabled Marketing in South Africa
March 14th, 2007 | Published in Africa, ICT, Media, Nigeria, South Africa, Technology | 3 Comments
Nigeria has a mobile yellow pages, it’s also available on desktops.
According to Olatunde-Hythe, the chief executive of Xybertek Systems (the owner of pages):
“We happen to be the first company in Nigeria delivering Yellow Pages on mobile phones. We are providing businesses and Advertisers the advantage of every single way to connect with their audience. Our Mobile edition is an integral part of our strategy for providing the bridge between buyers and sellers regardless of time, channel or location.
“Mobile edition of NigerianYellowPages.com is a distinctive, high quality service providing users with extensive business information at whatever time of day or night they want it, from wherever they want it - it’s the only mobile phone or mobile device with WAP features they need.”
I remember being fascinated checking-out Rafiq Phillips’ (blogger at Your Group of Web Addicts) iDrive mobile application a while back.
Coincidentally while killing time on the Internet earlier today, I discovered WCIT (Wireless Customer Interactive Technologies) , a South African company that does mobile location based marketing via Bluetooth technology. How clever!
Readers may want to check White African’s paper on mobile web technology as well. Hash believes the effective use of the mobile web platform is the catalyst the dormant African media and ICT sectors needs. Well, it appears his prophesy is gradually being fulfilled.
March 14th, 2007 at 1:44 pm (#)
Imnakoya:
That is hot. I’ve never heard or even dreamt of such a concept. But it sounds really practical. I like the format that you used for this post a lot too, by the way-it has some really nice flow!
March 16th, 2007 at 8:23 am (#)
[…] Grandiose Parlor writes about the latest mobile technology in Nigeria and South Africa in “From Nigerian Yellow Pages to Bluetooth Enabled Marketing in South Africa.” Ndesanjo Macha […]
September 28th, 2007 at 10:31 am (#)
[…] I came across this interesting article on Yahoo News. It’s about a phenomena called beeping or flashing that has swept across the entire African continent. In a nutshell flashing or beeping is when someone places a call to your cellphone from theirs, but hangs up the phone after half a second. This is done so that the callers name or number flashes across their friend’s phone, without the caller being charged for the call. This way if the person on the receiving end of the call has time or credits on their calling plan they can then call the beeping caller back-I say this is ingenious! […]