It remains a mystery why the majority of the Nigerian mainstream news media with significant real estates on the Internet have not taken steps to overhaul their various domains to reflect one of the most basic Internet trends of the new world – making their subscriptions available via RSS feeds (RSS: Really Simple Syndication or Rich Site Summary).
Yet, most Nigerians are news junkies, particularly those of us in the Diaspora; the consumption of news about the homeland has become a daily addiction. Even more Nigerians are now embracing the newer Web 2.0 concepts of blogging, reading digital information via [tag]RSS[/tag] feeds, and creating personalized homepages (via Pageflakes, Netvibes, e.t.c.).
What is RSS?
According to Wikipedia:
“RSS is a family of web feed formats used to publish frequently updated digital content…Users of RSS content use programs called feed “readers” or “aggregators”: the user subscribes to a feed by supplying to his or her reader a link to the feed; the reader can then check the user’s subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.”
The use of RSS feed subscription has become a standard on the web which the the major Nigerian mainstream news media have totally ignored.
What is Guardian (http://www.ngrguardiannews.com/), ThisDay (http://www.thisdayonline.com/), Vanguard (http://vanguardngr.com/), Punch (http://www.punchng.com/Default.aspx), The sun News (http://sunnewsonline.com/) and BusinessDay (http://www.businessdayonline.com/) waiting for? Even the most prominent Nigerian news aggregating site – NigeriaWorld (http://nigeriaworld.com/) – has no RSS feeds!
These domains have more than decent traffic and patronage from readers in and outside Nigeria. They are among the top 100,000 most-visited sites worldwide according to Alexa’s metrics – a commendable feat by world web standard. The argument becomes even more potent since the cumulative users of these sites are not within Nigeria or Africa – a demographic group which I believe is predominately made up of the Nigerian Diaspora – a sizable community that is more familiar subscribing to RSS feeds, and one that will benefit the most from its use.
Why is RSS subscription relevant?
I see RSS feeds as baits.
Why would any media house “lock-up” valuable information on its domains, while it can be headlined, summarized or excerpted, and served in the World Wide Web as “baits” on RSS feed readers? All it takes is a “click” (and the bait is swallowed!) and the reader reeled into the relevant pages on the news site faster than just browsing through the enormous piles and pages of information.

It simply saves time! It expands the readership base. It offers subscribers (readers) and news vendors some productive ways of interacting with each other that do not exist at present. It is a really SIMPLE way of sharing information as the diagram above shows! (Image from www.state.wv.us)
We now live in a world that has shrunk into a global village where easily accessible information is key. Nigeria is at the very fringes of this village; we are not there yet. I’m strongly persuaded that the news media outlets can significantly facilitate our transition into this village. And the sooner the better – for them and for all Nigerians.